[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/equallywed.com\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance\/#BlogPosting","mainEntityOfPage":"https:\/\/equallywed.com\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance\/","headline":"What we love about the Renault Clio car ad celebrating a 30-year lesbian romance","name":"What we love about the Renault Clio car ad celebrating a 30-year lesbian romance","description":"To celebrate the Clio\u2019s upcoming 30th anniversary, Renault released a commercial on YouTube that captures in just over two minutes the love story of a red-haired English girl named Gemma and a brunette French girl.","datePublished":"2019-11-20","dateModified":"2019-11-20","author":{"@type":"Person","@id":"https:\/\/equallywed.com\/author\/dyanabagby\/#Person","name":"Dyana Bagby","url":"https:\/\/equallywed.com\/author\/dyanabagby\/","identifier":6804,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6113dc70f8e9f2874f060d5614918858f6d7357006a1352bd763ab372ca336f9?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6113dc70f8e9f2874f060d5614918858f6d7357006a1352bd763ab372ca336f9?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Equally Wed","logo":{"@type":"ImageObject","@id":"http:\/\/equallywed.com\/wp-content\/uploads\/2018\/08\/equally-wed-lgbtq-weddings-logo.jpg","url":"http:\/\/equallywed.com\/wp-content\/uploads\/2018\/08\/equally-wed-lgbtq-weddings-logo.jpg","width":218,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/equallywed.com\/wp-content\/uploads\/2019\/11\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance-header.jpg","url":"https:\/\/equallywed.com\/wp-content\/uploads\/2019\/11\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance-header.jpg","height":685,"width":1200},"url":"https:\/\/equallywed.com\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0","name":"30 Years in the making | The All-New Renault CLIO","description":"30 Years in the making. \n\nMusic \nWonderwall\nProduced by Luis Almau \nArtist - Rahel Debebe-Dessalegne\nSoundtree Music Ltd.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/MrNCVAqbCD0\/default.jpg","https:\/\/i.ytimg.com\/vi\/MrNCVAqbCD0\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/MrNCVAqbCD0\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/MrNCVAqbCD0\/sddefault.jpg"],"uploadDate":"2019-11-07T15:59:14+00:00","duration":"PT2M11S","embedUrl":"https:\/\/www.youtube.com\/embed\/MrNCVAqbCD0","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCbAgNEz5HXtah5arpIs0GBQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCbAgNEz5HXtah5arpIs0GBQ","name":"Renault UK","description":"Welcome to our UK YouTube channel. \n\nthere's always been something different about Renault\nyou might call it \"frenchness\" \nperhaps it's that we've never accepted ordinary\nRenault 5 started a British French revolution \nClio has won as many hearts as Nicole \nMegane still has the nation shaking \nthen there's va va voom \n\nnow, \nas the world changes at breakneck speed \nRenault is being different all over again \nrethinking everything we want a car to be\nalready E-Tech has made electric driving as exhilarating\nas the technology that powers it\nwith full Google integration we're forging deeper\nconnections between cars and people \nand our human first safety innovations stretch for\nbeyond the driver\u2019s seat\nthe world has demanded a grand rethink\nthe Renault rethink has begun\nwe never did ordinary, we don\u2019t do same \nwe do revolution\n\nRenault. Rethink.\n\n","logo":{"url":"https:\/\/yt3.ggpht.com\/0QmhFe2zsYEd6TFWb0_4odWAweEPb3nK3NHbNihs3q1vjbhBWyg9uqVBcKyvlwUhJzn0u0Gmrw=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":3651125}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=MrNCVAqbCD0#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":15517}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg","name":"Renault Clio - 30 Years in the making (2019)","description":"This Renault Clio advert features a beautiful story of lifelong lesbian love which runs parallel to Clio's own history of 30 years. Tender moments, reunions, drama, and - spoiler alert - a happy ending. \n\nThis is one of the few videos featuring a clear lesbian theme - which is commendable - but I still wonder why the drama of \"she married a guy, but returned to her roots\" element was necessary. \n\nRenault has used (male) gay themes in their campaigns before: in 2003 we saw \"Gay Cop\" - https:\/\/www.youtube.com\/watch?v=8DuIxi9EsfE \n\nAdam Wood, Marketing Director at Renault UK said of their new ad, \u201cRenault brings people\u2019s passion for life a little closer through our cars. We wanted to humanize and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.\u201d\n\nDave Monk, Executive Creative Director at agency Publicis-Poke, who created the video, added, \u201cMany things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.\u201d\n\nOut.com observed: \"What an emotional rollercoaster. That ad was like an entire season of The L Word condensed into two minutes. Can we get a Netflix series about these girls?\"\n\nHuffPost: \"Call up the Academy; forget the Call Me By Your Name sequel and tell the cast of the L Word that the new show is cancelled \u2013 the Renault advert has arrived and surprisingly, it\u2019s the queer love story that the world needs.\"\n\nMusic: Wonderwall\nProduced by Luis Almau \nArtist - Rahel Debebe-Dessalegne\nSoundtree Music Ltd.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/3ABz3rTcwcg\/default.jpg","https:\/\/i.ytimg.com\/vi\/3ABz3rTcwcg\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/3ABz3rTcwcg\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/3ABz3rTcwcg\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/3ABz3rTcwcg\/maxresdefault.jpg"],"uploadDate":"2019-11-13T08:54:32+00:00","duration":"PT2M11S","embedUrl":"https:\/\/www.youtube.com\/embed\/3ABz3rTcwcg","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCgJJbWgdPg3el_BhtGRkukQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCgJJbWgdPg3el_BhtGRkukQ","name":"Marketing The Rainbow","description":"Representation -- visibility -- normalization -- tolerance -- acceptance -- respect. \n\n\"Marketing The Rainbow\" is the name of my PhD Research. In these, I look at the question \"Does the gay consumer really exist?\" As a result of my research I have come across many images and videos. \nFollow me on for images from print and online advertising (from the '40s onwards): @marketingrainbow.bsky.social\n","logo":{"url":"https:\/\/yt3.ggpht.com\/x1CnZFRnjxM9oXNi1_CEyPbf1uamGa19AGoFGqZZA-_jYe2KIxuTJoiEkSNJCRDin9Ol6WvK=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":88064}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=3ABz3rTcwcg#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":1634}]}],"about":["Marriage Equality News","News"],"wordCount":445,"keywords":["kiss","lesbian romance","love stories","video"],"articleBody":"If you have not seen the new advertisement for the Renault Clio, click play on the video below. But before you do, grab some tissues.The Renault Clio, for those not in the know, is \u201cone of those quintessential European hatchbacks\u201d\u00a0(Business Insider) that first started coming off the factory floors in 1990.To celebrate the Clio\u2019s upcoming 30th anniversary, Renault released a commercial on YouTube that captures in just over two minutes the love story of a red-haired English girl named Gemma and a brunette French girl who meet as children, fall in love as teens and then, yes, live happily ever after with their own child. With a little drama thrown in, of course.Different generations of the Renault Clio are the backdrop to the queer romance in the ad titled, \u201cRenault Clio – 30 Years in the making.\u201d The advertisement charts not only the evolution of the vehicle, but also of society and its growing acceptance of LGBTQ+ relationships.\u201cWe wanted to humanize and celebrate, not just 30 years of progress of the Renault Clio, but also the progress made within culture, society and life in that time,\u201d said Adam Wood, marketing director at Renault UK, according to Out.com. \u201cThe Renault Clio is as in tune with the times today as it always has been.\u201dThe portrayal of queer relationships is not foreign in national advertisements, but including one in a car commercial is \u201cgroundbreaking,\u201d according to Erin Baker, editorial director at Auto-Trader UK.\u201cIn most other industries this wouldn\u2019t be news, but in the car industry, still dominated by middle-aged, middle-class white heterosexual men, it is truly groundbreaking, and paves the way for some serious marketing disruption, should other manufacturers be bold enough to follow suit,\u201d Baker wrote in Marie Claire.Some of our favorite moments from the Renault Clio ad1 \/The haunting vocals of Rahel Debebe-Dessalegne as she sings Oasis\u2019s hit \u201cWonderwall\u201d accompanied on piano.2 \/When young Gemma shyly shares her \u201cMusic\u201d cassette tape with her new friend shortly after the meet while riding in the backseat of a Clio.3 \/As teens, the two snap selfies with a Polaroid while standing along a brick wall.4 \/Their first kiss in the front seat of a Clio after they take a swim in the ocean. Kissing in cars is the best.5 \/The moment the two women reunite after a years-long separation. A palm to the face and then an emotional hug immediately erases any distance and the romance picks up again.6 \/The glimpse the two share as they drive in their brand new Clio with their own child in the backseat while driving to see Gemma\u2019s parents. Pass the tissues, please."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"What we love about the Renault Clio car ad celebrating a 30-year lesbian romance","item":"https:\/\/equallywed.com\/what-we-love-about-the-renault-clio-car-ad-celebrating-a-30-year-lesbian-romance\/#breadcrumbitem"}]}]