[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/equallywed.com\/why-lgbtq-couples-should-rent-from-generation-tux\/#BlogPosting","mainEntityOfPage":"https:\/\/equallywed.com\/why-lgbtq-couples-should-rent-from-generation-tux\/","headline":"Why LGBTQ+ couples should rent from Generation Tux","name":"Why LGBTQ+ couples should rent from Generation Tux","description":"Diversity and inclusion is a core tenet of the business, and as such, it is no wonder our LGBTQ+ couples have been turning to the brand for years.","datePublished":"2021-12-27","dateModified":"2021-12-30","author":{"@type":"Person","@id":"https:\/\/equallywed.com\/author\/molly\/#Person","name":"Molly Sprayregen","url":"https:\/\/equallywed.com\/author\/molly\/","identifier":10507,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a4b52e7bcebea6609440323eb32980a14e8a6ccf671ae2146179b833cd80eed4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4b52e7bcebea6609440323eb32980a14e8a6ccf671ae2146179b833cd80eed4?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Equally Wed","logo":{"@type":"ImageObject","@id":"http:\/\/equallywed.com\/wp-content\/uploads\/2018\/08\/equally-wed-lgbtq-weddings-logo.jpg","url":"http:\/\/equallywed.com\/wp-content\/uploads\/2018\/08\/equally-wed-lgbtq-weddings-logo.jpg","width":218,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/equallywed.com\/wp-content\/uploads\/2019\/12\/Highlights25.jpg","url":"https:\/\/equallywed.com\/wp-content\/uploads\/2019\/12\/Highlights25.jpg","height":800,"width":1200},"url":"https:\/\/equallywed.com\/why-lgbtq-couples-should-rent-from-generation-tux\/","about":["Fashion","Sponsored","Tuxes + Suits"],"wordCount":592,"articleBody":"Countless Equally Wed marriers choose to wear tuxedos on their big day, and there is one brand we notice them choosing again and again: Generation Tux.Founded in 2014 by George Zimmer, Generation Tux helped revolutionize tuxedo shopping by bringing the entire process online. Over 25 different suit and tuxedo styles are available to rent, along with hundreds of accessory colors to accent an outfit. Customers can build their looks online, receive free swatches in the mail, and do a free home trial of their getup.2 marriers wearing Generation Tux. Photo: Michael Bush\u201cWe\u2019ve really tried to build a program that is just easy and kind of fun,\u201d said Matt Ramirez, senior vice president of marketing. \u201cYou don\u2019t have to go to a store and interact with a stranger measuring you and all of that. We built a fit algorithm to do everything online.\u201dThe company is devoted to ensuring its customers walk down the aisle in style\u2014no matter who those customers may be. Diversity and inclusion is a core tenet of the business, and as such, it is no wonder our LGBTQ+ couples have been turning to the brand for years.\u201cWe\u2019re in the business of love, regardless of who you are or who you love,\u201d Ramirez says. \u201cNobody should be judged based on that, and we want to make sure that everybody feels as welcome as possible.\u201dThat means ensuring actual LGBTQ+ couples are featured on their website and in their brand campaigns. It means partnering with organizations like the National Gay Wedding Association, Equally Wed, and Men\u2019s Vows.\u201cWe try really hard to make sure we\u2019re choosing partners that are speaking to as many couples as possible,\u201d Ramirez said.He added that the ability to shop entirely online makes the process especially safe for LGBTQ+ peopleStyled shoot with Generation Tux attire. Photo: Jenfolio Wedding and Portrait Photographywho may not feel comfortable shopping for a tuxedo in a store. Those not sure if a store employee will treat them with respect can avoid dealing with discrimination.\u201cWe have a system that allows them to be completely open and free,\u201d Ramirez said.Elizabeth Marcou, the company\u2019s Chief of Staff, added that the focus of Generation Tux is on making customers look good.\u201cNo matter who decides to wear our garments,\u201d she said, \u201cit doesn\u2019t matter, we just want to make sure that it fits and that you feel good and that you feel like you\u2019re treated well.\u201dOne marrier wearing Generation Tux. Photo: Ashley Kidder PhotographyMarcou, in fact, used to be a wedding planner, one who constantly referred clients to Generation Tux. She loved the company so much that she abandoned her own business to join the team.\u201cI believed in the mission, and that we\u2019re just trying to help people realize there\u2019s a new way to rent, that you don\u2019t have to go into a store and feel uncomfortable and get measured. We can leverage technology to be able to help couples do that a little bit more seamlessly.\u201dAt the end of the day, Generation Tux is all about comfort, ease, acceptance, and of course, looking good.\u201cWe want to make sure that everybody has the most special day of their life from start to finish,\u201d Ramirez said, \u201cand feels that Generation Tux really just wants to make sure they\u2019re happy\u2026That\u2019s literally all we care about.\u201dThis sponsored post was paid for by Generation Tux, an Equally Wed preferred vendor and advertising\u00a0partner."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Why LGBTQ+ couples should rent from Generation Tux","item":"https:\/\/equallywed.com\/why-lgbtq-couples-should-rent-from-generation-tux\/#breadcrumbitem"}]}]