Bloom.com: The Ultimate Virtual Beauty Boutique
Bloom.com allows women to buy and try brands with a full refund, putting an end to the beauty product graveyard.
By Brittny Drye
For brides in the midst of planning a wedding, you’re likely sampling a multitude of products to get your skin and hair picture perfect, as well as makeup for the big day if you’ve opted to DIY. And as a self-proclaimed beauty product junkie, I (and my bank account) can attest to the fact that beauty products aren’t cheap, especially when they require trial-and-error in order to find out what products work best with your unique skin and hair chemistry and coloring. But thanks to a new online beauty store called Bloom.com, which launched this fall, women can buy and try 150 brands of makeup, skin and hair care, bath and body, tools and fragrances—from Almay to YSL—without risking an unused expensive investment. The site uses a special algorithm that combines your individual wants and needs with reviews of previous purchasers and recommends products that will work best for you and your unique formula. If the eye contour cream doesn’t rid those wrinkles or the red lipstick isn’t quite as ravishing as you expected, simply send back the product within one year and receive a full refund. The company even pays for the return shipping. All you have to do is write a quick review saying why you weren’t satisfied, which helps other women with their selections.
Another bonus is with each purchase, you receive a free customized BloomBonus gift filled with luxury products tailored to your beauty needs, as well as 10 percent back in BloomDollars which you can spend on future beauty cravings, allowing you to try out new brands without dipping into the bank.
Whether you’re a product addict or a butch bride flirting with the idea of applying masculine makeup for your wedding day, this site is ideal for testing products, especially during a time in your life when you already have an extensive spending list. Unfortunately, in order to maintain a “women only” approach, they aren’t currently selling men’s products, so that women feel comfortable sharing feedback and personal beauty concerns, as well as strengthening the resource tool when offering recommendations.