Since its launch in fall 2011, Lover.ly has been a go-to source for the newly engaged. Curating images from the industry’s leading wedding websites and blogs, such as Wedding Paper Divas, Snippet & Ink and Inspired by This, (and yes, even Equally Wed!), users have been able to browse through simple categories or keywords, getting wistfully lost in a sea of beautiful wedding inspiration.
Until now, it’s solely been to inspire, bringing the best of the web into one source, but the Lover.ly team has recently partnered with retailers, integrating a shopping experience into their galleries. Brand partners include Nordstrom, Kwiat jewelry, Minted stationery and twobirds Bridesmaid, with others on the way.
A bride-to-be can search “shoes,” and a collage of stilettos comes up, with ones marked by a “Shop” banner leading you right to the source for purchase.
“Today is a very exciting day for Lover.ly and its users. With our new partnerships, brides can now more directly find inspiration and interact with the leading brands for many of the important elements they come to Lover.ly to look for like shopping for a beautiful pair of wedding shoes or bridal jewelry,” says Lover.ly founder, Kellee Khalil. “Our goal is to make the wedding planning process more inspiring and time saving for our users. By giving them direct access to carefully curated bridal-centric products, fashion and destinations that fit their specific searches on Lover.ly, we are further achieving that goal.”
