Last summer, we told you about Anthropologie’s plan to launch a bridal line. It’s finally here!

The ever-so-lovely brand known for its romantic vintage looks in clothing, jewelry and home décor has created BHLDN—a word inspired by the Dutch meaning “to keep.”

BHLDN’s offerings include heirloom-quality wedding gowns, unique bridesmaid dresses they’ll want to wear again, artisanal hair adornments, footwear and lingerie. The gowns are nostalgic and swoon-worthy, ranging in price from $600 to $4,000. Shop online at