Ben & Jerry’s uses ice cream to support marriage equality
It’s 2017 and Australia still has not legalized same-sex marriage. And super cool ice cream company Ben & Jerry’s is not okay with that. Their response? An ice cream protest.
Customers who find themselves wanting two or more scoops of the same flavor at any Ben & Jerry’s Scoop Shop in Australia are now out of luck.
“Imagine heading down to your local Scoop Shop to order your favourite two scoops of Cookie Dough in a waffle cone,” Ben & Jerry’s writes on their website. “But you find out you are not allowed – Ben & Jerry’s has banned two scoops of the same flavour. You’d be furious! Don’t live near a scoop shop – no problem! You can sign up through the Equality Campaign’s website here.”
“But this doesn’t even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love. So we are banning two scoops of the same flavor and encouraging our fans to contact their MPs to tell them that the time has come – make marriage equality legal! Love comes in all flavours!”
The statement goes beyond just dessert. All 26 Ben & Jerry’s locations in Australia will be equipping their locations with a rainbow mailbox and postcards to make it as easy as possible for patrons to share their support for marriage equality by writing a note to their local Members of Parliament.
“Our team will be putting post boxes in all 26 Ben & Jerry’s stores across Australia,” the company announced. “Grab a postcard and tell your MP why you want them to support marriage equality now. We will make sure that the postcards are delivered before the final parliamentary session on June 13th, before the budget is announced –We see this as the next opportunity to achieve marriage equality, so we need to act NOW! Sign up through the Equality Campaign’s website here.”
According to the AustralianMarriageEquality.org in 2014, 72% of Australians support marriage equality. Our hope is that those other 28% really like having two scoops of ice cream.