While it seems the rest of the industry is shifting to an online focus, Paperless Post, a popular digital stationery company, has been there, done that, and decided to go against the grain by offering print versions of their creatively designed e-vites in October in their PAPER collection.
The risky move was met with positive response, particularly amongst brides- and grooms-to-be, and the brand is now expanding on their newfound clientele by introducing a full range of stunning save the dates (available in print and digital). They’re also collaborating with top-notch designers such as Mr. Boddington ,The Indigo Bunting, Linda & Harriet, Bernard Maisner and Kate Spade New York, with plans to introduce letterpress and engraving options in March.
Electronic invites are priced at 25 cents each, and their print counterparts at approximately $1.85, including envelopes. Click here to view the entire wedding collection.
Brittny Drye is the senior editor at Equally Wed, the nation’s premier online magazine for gay and lesbian weddings and honeymoons. Follow her on Twitter @BrittnyDrye.
