The written word can be intimidating for those who donโ€™t necessarily fall into the creative category. Especially when that narrative is to be spoken aloud, in front of all your friends and family, and is expected to encompass the impossible: expressing in a five-minute monologue how much you love your partner.

However, the rules for these oaths arenโ€™t written in stone, and no one says you have to tap into your own talents (or lack thereof). Couples who arenโ€™t comfortable at writing their own wedding vows are turning to talented friends or even outsourcing to professional wordsmiths.

โ€œFor so many people, saying their vows is a crowning moment in their relationshipโ€”the culmination and the single most important and meaningful moment of their wedding,โ€ says Karen Davis, who writes vows and other speech types for a living for her company Rhymes by Design.ย โ€œPeople re-read and refer to their vows over the years and they tend to beโ€”and becomeโ€”a cornerstone of their original intention in getting married, so, it matters that they be as relevant and vibrant years later as they were the moment they first vowed them.โ€

In order to put feelings to paper, Davis interviews the couple either in person or on the phone, and walks them through a series of questions that help define elements of their relationship and what direction theyโ€™d like to take the vows. Capturing the essence of their personalities as individuals and as a couple, while conveying the vision of their intention isnโ€™t easy to do โ€ฆ even for a professional. โ€œIt is both challenging and thrilling, to hit that note,โ€ she exclaims. โ€œIt is a special privilege to be part of this expression and one that deserves great thought and care. On that note, I share the same feeling about vows that most couples tend to have โ€ฆ that they simply have to be perfect. We continue to refine them until everyone is completely satisfiedโ€”though deliriously happy is the goal.โ€

Though each couple takes their love story down a different path, whether it be heartfelt or humorous, there is one underlying theme. โ€œWhatโ€™s personal to them in their relationship โ€ฆ itโ€™s the sharing of their special bond, woven into a story or picture, that’s what people like.โ€