Wells Fargo released a tender and touching advertisement this week featuring a lesbian couple practicing sign language phrases such as “Let’s read a book,” and “Are you cold?” Sweet music plays in the background as we see the women in their home, at their work and at sign language classes, preparing. Then, they meet their hearing impaired daughter, and they introduce themselves, signing, “Hello, beautiful. We’re going to be your new mommies. I’m so happy.” And the little girl breaks into a heartwarming smile and signs back, “I’m so happy too.” It’s a tearjerker! Well done, Wells Fargo! Watch it in its entirety below.
Kirsten Palladino
Kirsten Ott Palladino (she/her) is an award-winning editor, writer, speaker and educator, as well as the author of the first gender-neutral wedding planning book for LGBTQ+ couples, EQUALLY WED: THE ULTIMATE GUIDE TO PLANNING YOUR LGBTQ+ WEDDING (Seal Press). She’s the co-founder and editorial director of Equally Wed, the world’s leading digital LGBTQ+ wedding magazine, as well as Equally Wed Pro, the LGBTQ+ inclusive certification course and educational platform. Palladino has been profiled on CNN, NPR and Forbes and in The New York Times. Her work has appeared in Washington Post, Entrepreneur magazine, ARTNews magazine, Art & Antiques magazine, The Knot, Executive Traveler magazine, the Huffington Post, and more. She was recognized as one of Glamour magazine's Hometown Heroes for 2015.