Countless Equally Wed marriers choose to wear tuxedos on their big day, and there is one brand we notice them choosing again and again: Generation Tux.

Founded in 2014 by George Zimmer, Generation Tux helped revolutionize tuxedo shopping by bringing the entire process online. Over 25 different suit and tuxedo styles are available to rent, along with hundreds of accessory colors to accent an outfit. Customers can build their looks online, receive free swatches in the mail, and do a free home trial of their getup.

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2 marriers wearing Generation Tux. Photo: Michael Bush

“We’ve really tried to build a program that is just easy and kind of fun,” said Matt Ramirez, senior vice president of marketing. “You don’t have to go to a store and interact with a stranger measuring you and all of that. We built a fit algorithm to do everything online.”

The company is devoted to ensuring its customers walk down the aisle in style—no matter who those customers may be. Diversity and inclusion is a core tenet of the business, and as such, it is no wonder our LGBTQ+ couples have been turning to the brand for years.

“We’re in the business of love, regardless of who you are or who you love,” Ramirez says. “Nobody should be judged based on that, and we want to make sure that everybody feels as welcome as possible.”

That means ensuring actual LGBTQ+ couples are featured on their website and in their brand campaigns. It means partnering with organizations like the National Gay Wedding Association, Equally Wed, and Men’s Vows.

“We try really hard to make sure we’re choosing partners that are speaking to as many couples as possible,” Ramirez said.

He added that the ability to shop entirely online makes the process especially safe for LGBTQ+ people

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Styled shoot with Generation Tux attire. Photo: Jenfolio Wedding and Portrait Photography

who may not feel comfortable shopping for a tuxedo in a store. Those not sure if a store employee will treat them with respect can avoid dealing with discrimination.

“We have a system that allows them to be completely open and free,” Ramirez said.

Elizabeth Marcou, the company’s Chief of Staff, added that the focus of Generation Tux is on making customers look good.

“No matter who decides to wear our garments,” she said, “it doesn’t matter, we just want to make sure that it fits and that you feel good and that you feel like you’re treated well.”

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One marrier wearing Generation Tux. Photo: Ashley Kidder Photography

Marcou, in fact, used to be a wedding planner, one who constantly referred clients to Generation Tux. She loved the company so much that she abandoned her own business to join the team.

“I believed in the mission, and that we’re just trying to help people realize there’s a new way to rent, that you don’t have to go into a store and feel uncomfortable and get measured. We can leverage technology to be able to help couples do that a little bit more seamlessly.”

At the end of the day, Generation Tux is all about comfort, ease, acceptance, and of course, looking good.

“We want to make sure that everybody has the most special day of their life from start to finish,” Ramirez said, “and feels that Generation Tux really just wants to make sure they’re happy…That’s literally all we care about.”

This sponsored post was paid for by Generation Tux, an Equally Wed preferred vendor and advertising partner.