David’s Bridal’s new TV ad, “Rewriting the Rules,” features an interracial lesbian couple getting married, according to Ad Age. The ad also features a couple having a wedding in the forest and a couple who already has a child. The ad will appear both on TV and online.
“We wanted to make sure this spot represented what we see from brides today,” David’s Bridal chief marketing officer Liz Crystal tells Ad Age. “We value every type of bride.”
Beyond the choice being the right thing to do, it’s also smart for brands to actively market to LGBTQ+ people. According to a 2016 report from the Williams Institute on Sexual Orientation and Gender Identity Law and Public Policy, LGBTQ+ weddings added around $1.6 billion to the national economy and $102 million to state and local tax revenue in the year after same-sex marriage became legal nationwide. Every wedding vendor that hasn’t already should take note and follow suit to be more inclusive. To that end, Equally Wed Pro offers a certification course teaching companies how to be more diverse, equality-minded and inclusive in its language and policies.
