Looks like 2018 will be one Ultra Violet year. Pantone has chosen their next color of the year, and it is PANTONE 18-3838 Ultra Violet.
This “dramatically provocative and thoughtful purple shade,” as Pantone describes it, comes with a lot of symbolism. Purples have been associated with personal expression, such as in the case of musical legends such as Prince and Jimi Hendrix, and represents non-conformity and individuality.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” says Laurie Pressman, Vice President of the Pantone Color Institute.
Pressman hits the nail on the head with this statement; given the current state of 2017, the world needs some vibrancy, something new and different.
As we round out the year of Greenery, it’s been no secret that we’ve seen it pop up in weddings throughout the year. From wedding ceremonies decorated with live greenery backdrops to succulent boutonnieres, greenery has been increasingly popular this year, both in the form of live florals and on printed materials.
“Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” explains Pantone. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
Perhaps we will see this color appear in the form of starry night decor, mystical themes or colorful attire. We’re looking forward to seeing Ultra Violet make it’s way into weddings come 2018.
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